Working as Creative Director for then Calgary-based AdGraphix Inc., we were commissioned to create a brand refresh for Bankers Hall Club in the downtown core. The goal: address the misguided perceptions that the club was the exclusive domain of company presidents and CEOs—too pricey and hoity-toity. With great photography by the late John Sharpe, we captured the personalities of actual clubgoers doing their own thing while using their own personal quirks and interests as inspiration for copy.
Special thanks to Bob & Joanne Planidin of AdGraphix.